Custom online marketing and web design solutions that strategically increase business.
San Diego Search Engine Optimization (SEO)
Search Engine Optimization, for any business in San Diego or nationwide, is one of the most cost-effective, conversion-based online marketing programs. SEO is the process implementing and managing strategies to gain more free (organic) site traffic by increasing your website's visibility in Google, Bing and Yahoo. What better form of advertising is there than one that places your business in front of customers at the very moment they actively search for products or services you offer? A SEO plan can take months to fully implement, and it is typically continued monthly in order to grow or maintain rankings.
A typical SEO program involves 2 branches of services:
1. On-site Optimization:
On-site optimization involves making improvements and additions to your website intended to help increase your rankings. This typically includes copy enhancements, content development, title and meta tag updates, site speed improvements, broken link fixes and much more.
By default, a thoroughly implemented on-site SEO plan will also increase your conversion rates. Faster loading web pages, no broken links and fixed HTML errors all contribute to better usability. And along with our on-site optimization services, we also provide ongoing recommendations to help increase conversion rates.
2. Off-site Optimization:
Off-site optimization involves strategies aimed to increase your site's popularity and authority on the web. This typically includes social media profile development and optimization (Google Plus, Facebook, Twitter, YouTube, Pinterest, LinkedIn), organic link building through content development and sharing, directory submissions and more.
In addition to traditional SEO, Hanhan Interactive provides Local SEO services. Local SEO is the process of increasing a local business' visibility for geo-targeted keyword searches, such as "Best Pizza in San Diego", in search engine maps and local packs found within organic results, or local business listings such as Yelp.
Local SEO initiatives do benefit quite a bit from the efforts of traditional SEO, particularly for local searches conducted in Google, Bing and Yahoo. However, your visibility for Local SEO also depends on the accuracy and optimization of your business' local profile information and customer reviews.
Local SEO involves:
- Creating business profiles on local business resources such as Google My Business, Yelp, Bing Places, Yahoo Local and more.
- Claiming your local business profiles
- Updating your local business profiles to ensure accuracy of information and completeness
- Optimizing profiles where possible
- Removal of duplicate business listings
- Ongoing Business Citation Submission
- Review acquisition strategies and review management consulting
- On-site SEO improvements