Author Archives: Sue Cutitta

Pay-Per-Click (PPC) Management Tips for a Healthier Campaign

If you are like most businesses, you’ve turned to PPC advertising as an online strategy to build brand awareness or generate more leads. If you saw your campaign budget disappear with little results to show for it, you’re not alone. PPC ad platforms like AdWords and Bing Ads are in it to make money. Lots of it! And if you don’t know exactly what you are doing, you’ll unfortunately learn that the hard way. Continue reading