Conversion Rate Optimization (CRO) is the process of implementing best-practices, and tests, in effort to achieve the highest percentage of site visitors to complete your desired action. It is important because it directly improves ROI for the long-term, and it is much more cost-effective than trying to drive and sustain additional visitors to your website. Most websites today are not strategically planned and designed for Conversion Rate Optimization. Then once a site is launched, people tend to focus on driving more traffic while CRO takes a backseat. Continue reading
Insights and checklists for better online performance.