Pay-Per-Click (PPC) Management Tips for a Healthier Campaign

If you are like most businesses, you’ve turned to PPC advertising as an online strategy to build brand awareness or generate more leads. If you saw your campaign budget disappear with little results to show for it, you’re not alone. PPC ad platforms like AdWords and Bing Ads are in it to make money. Lots of it! And if you don’t know exactly what you are doing, you’ll unfortunately learn that the hard way. Continue reading

SEO Tips for Self Managed WordPress Sites

You’ve managed to get a WordPress site developed for your business that you are satisfied with. Now it needs to be found. Maybe you shopped SEO agencies and decided to save some money by using someone in-house, or yourself, to maintain your website and give a hand at SEO. But chances are, you are murdering your website’s SEO and I can’t stand to think of that happening. Continue reading

Conversion Rate Optimization: Is your website limiting your business?

Conversion Rate Optimization (CRO) is the process of implementing best-practices, and tests, in effort to achieve the highest percentage of site visitors to complete your desired action. It is important because it directly improves ROI for the long-term, and it is much more cost-effective than trying to drive and sustain additional visitors to your website. Most websites today are not strategically planned and designed for Conversion Rate Optimization. Then once a site is launched, people tend to focus on driving more traffic while CRO takes a backseat. Continue reading